Whether it be checking reviews on Yelp before a nice date or glancing at the number of reviews and stars a product has on Amazon before making the purchase, online reviews are critical in e-commerce purchasing decisions. Successful Amazon listings are typically those that have stellar 4.5 to 5 star reviews and lots of them.
If you are currently or and contemplating opening an Amazon Seller account to sell your products on Amazon, there are many ways to get reviews on Amazon. A successful Amazon listing will absolutely need this component. While we always urge our clients to be creative with this, some caution should be taken to avoid issues with Amazon’s Review Policy. A seller cannot directly incentivize a customer to leave a review in exchange for something such as discounts, free product, etc.
Below is Amazon’s reminder of banned actions:
- A seller posts a review of their own product or their competitor’s product.
- A seller offers a third party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor’s product. This includes using services that sell customer reviews, websites, or social media groups.
- A seller offers to provide a refund or reimbursement after the buyer writes a review (including reimbursement via a non-Amazon payment method). This could be done via buyer-seller messaging on Amazon or directly contacting customers or using 3rd party services, websites, or social media groups.
- A seller uses a third-party service that offers free or discounted products tied to a review (for example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews).
- A family member or employee of the seller posts a review of the seller’s product or a competitor’s product.
- A seller asks a reviewer to change or remove their review. They might also offer a refund or other compensation to a reviewer in exchange for doing so.
- A seller diverts negative reviews to be sent to them or to a different feedback mechanism while positive reviews are sent to Amazon.
- A seller creates a variation relationship between products with the aim of manipulating reviews and boosting a product’s star rating via review aggregation.
- A seller inserts a request for a positive Amazon review or an incentive in exchange for a review into product packaging or shipping box.
- A seller uses a customer account to write or change a review on his or his competitor’s product.
While this does ban those quick and dirty tricks to jump your product listing to the top of the category, there are many creative marketing campaigns that are very successful to generate Amazon reviews quickly.
Get our Help
If you are interested in some of our marketing review strategies, contact us at info@talaragroup.com with the e-mail title “RE: Amazon Reviews” and we’ll send you Talara’s Top 10 Review Strategies for Amazon FBA.
Reference: https://sellercentral.amazon.com/gp/help/help.html?itemID=GYRKB5RU3FS5TURN&